{"id":226564,"date":"2025-10-09T10:30:16","date_gmt":"2025-10-09T17:30:16","guid":{"rendered":"https:\/\/www.insidephilanthropy.com\/?p=226564"},"modified":"2025-10-14T09:34:47","modified_gmt":"2025-10-14T16:34:47","slug":"should-philanthropy-fund-narrative-change-in-film-and-tv-instead-of-news","status":"publish","type":"post","link":"https:\/\/www.insidephilanthropy.com\/home\/should-philanthropy-fund-narrative-change-in-film-and-tv-instead-of-news","title":{"rendered":"Should Philanthropy Fund Narrative Change in Film and TV \u2014 Instead of News?"},"content":{"rendered":"\n
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On Monday, Angus Hervey, the political economist and founder of the successful solutions-journalism-focused newsletter Fix the News<\/a>, <\/em>sat in a white armchair onstage in a large theater at L.A.\u2019s Getty Center, talking about media to an audience of more than 500 Hollywood creators and executives, 150 independent content creators, and leaders in philanthropy, advocacy and government, all invited to attend \u201cA Day of Unreasonable Conversation.\u201d <\/p>\n\n\n\n

The annual conference, produced by Propper Daley\/BPI in partnership with Invisible Hand, and first held in 2019, was supported this year by more than a dozen funders and partners, including Imaginable Futures, Omidyar Network, Stand Together, Carnegie Corporation of New York, Hilton Foundation, New America, and for the first time, the Elevate Prize Foundation and journalism funder the Knight Foundation. And in a first this year, former Vice President Kamala Harris gave the keynote address, sitting on stage with WNBA player, Olympic gold medalist and activist Napheesa Collier.<\/p>\n\n\n\n

\u201cThe news is a misery machine,\u201d Hervey said, noting that the old tabloid approach of \u201cif it bleeds, it leads\u201d has become the fundamental driving force for pretty much all media, from legacy publications to solo creators on TikTok. Yes, misinformation and disinformation are driving our nation apart, but mainstream media\u2019s nosedive into the muck isn\u2019t helping. In his analysis, the problem isn\u2019t just fake news, but also overly negative news that divides people, brews mistrust and ultimately drives people away from engagement with the democratic process.<\/p>\n\n\n\n

Philanthropy has been scrambling to save the news ecosystem, citing a free press as critical to the survival of democracy. Recently, Press Forward<\/a>, a philanthropic coalition of more than 90 funders, announced $22.7 million to 22 local news organizations and coalitions for projects \u201cthat address the urgent challenges local newsrooms face today.\u201d The Alaska Community Foundation created a pooled fund<\/a> this year to keep the state\u2019s locally owned public media stations on the air. And another group of leading philanthropic funders committed $36.5 million in emergency funding for at-risk public television and radio stations<\/a>. <\/p>\n\n\n\n

But what if the news ecosystem is no longer the force it once was \u2014 both too weakened by business pressures and too mistrusted by a populace that gets its information from friends and influencers? Should social impact funders be gathering changemakers into a room with content creators and film and television leaders \u2014 instead of focusing on the news? Or in addition to it? Is pursuing narrative change storytelling through entertainment the new power move in the face of the shrinking fourth estate? These were some of the major questions animating and underlying many of the conversations of the day. <\/p>\n\n\n\n

Yes, many people (still) think bad news is all the news<\/h2>\n\n\n\n

First, what\u2019s wrong with the news: Hervey outlined the danger of our daily diet of disaster. Since 2008, negativity has increased three-fold. Mistrust of our neighbors and institutions, of our government and hard science runs rampant, leaving a gaping hole for authoritarianism to take root. Though the murder rate is down across the country, people believe murder is on the rise. <\/p>\n\n\n\n

Meanwhile, amazing discoveries and advancements barely make the back page of a traditional newspaper, let alone most social media feeds. In the past month, while Charlie Kirk\u2019s assassination was the leading story pretty much everywhere, patients enrolled in a three-year clinical trial for Huntington\u2019s disease<\/a>, a fatal disease with no cure, experienced 75% less disease progression, an unprecedented milestone. New data from the World Bank shows that nearly 100 million children were lifted from poverty in the past decade. Philanthropists in New York announced deals to supply lenacapavir<\/a>, a twice-yearly injection that blocks HIV transmission, to 120 low- and middle-income countries, a move that activists are calling the biggest breakthrough in the fight against AIDS in decades. This summer, the United Nations International Court of Justice \u2014 a court whose jurisdiction the U.S. does not recognize \u2014 issued a landmark opinion that nations that accept the court\u2019s authority have a legal duty to prevent and protect against climate change<\/a> and can be held accountable for inaction under international law. Sure, these stories were covered here and there. But ask most people, and this progress is probably news to them. <\/p>\n\n\n\n

I heard some of these same concerns \u2014 and the exact same murder-rate stat \u2014 voiced by Solutions Journalism Network<\/a> President Sara Catania last week in a conversation at the University of California, Berkeley\u2019s graduate school of journalism. As Catania told the crowd of parents and alumni, good news matters because people think the chaos and calamities are the whole story. Catania touted the solutions journalism approach of expanding coverage to include not just society\u2019s failures, but also its fixes.<\/p>\n\n\n\n

Hervey said that while the media can\u2019t fix the problems it has helped create via its excessive negativity, entertainment can by shaping stories that show progress, connection and nuance. \u201cThis room includes some of the most influential storytellers on the planet,\u201d he said, meaning the showrunners, writers, content creators, singers and stand-up comedians in attendance at the star-studded convening. <\/p>\n\n\n\n

\u201cThings are evolving, breakthroughs are happening. Ordinary people are taking on impossible challenges and they\u2019re pulling it off,\u201d he said. \u201cIt\u2019s not feel-good fluff. It doesn\u2019t rely on black-and-white morality tales or lazy, fear-based books. It\u2019s about what it really costs you to fight against the regime that is more powerful than you.\u201d He closed with an inspiring (and entertaining) video of a national wildlife park in his native Mozambique that has been repopulated with wild animals.<\/p>\n\n\n\n

How collective illusions undermine democracy<\/h2>\n\n\n\n

Todd Rose, a former neuroscientist and the author of \u201cCollective Illusions: Conformity, Complicity, and the Science of Why We Make Bad Decisions,<\/em>\u201d spoke next at Unreasonable Conversations, on a panel with \u201cWestworld\u201d writer\/co-creator Lisa Joy. Rose, too, pointed out the problems caused by news, such as it is, and social media. Rose, who is also co-founder and CEO of Populace<\/a>, a think tank working to create a \u201cvirtuous cycle\u201d through narrative change and systems change, explained the idea of \u201ccollective illusions.\u201d A collective illusion is a type of group-think in which individuals misread the views of the group and silence their own thoughts to fit in with (what they wrongly think) others believe. Collective illusions are infecting our democracy, due in part to social media\u2019s negativity-fueling algorithms, Rose said. <\/p>\n\n\n\n

Neuroscience helps explain this spread: Being part of a group triggers a reward response in the brain and the brain mistakes the loudest voice in the room with the most true. On X, to cite one platform, 10% of the users post 80% of the content, making the rest of us (wrongly) assume the platform reflects the dominant view. \u201cThat 10% isn’t remotely representative of the general public,\u201d Rose said. \u201cThey’re extreme on almost every social issue.\u201d <\/p>\n\n\n\n

Rose cited research showing that in the lead-up to the 2020 elections, more Democrats wanted Sen. Elizabeth Warren to be president than anyone else, but they also were convinced that others wouldn\u2019t vote for her. Because of their conviction that Americans weren\u2019t ready for Warren, primary voters did not select her for the ticket. (Though with two female nominees losing, one might wonder if the pessimists were, in fact, correct.)<\/p>\n\n\n\n

Today, the consequences of collective illusions about politics are dire and pose the greatest invisible threat facing our society, Rose said. Self-silencing makes us vulnerable to divisive leaders, in part because of our record low level of trust in one another. Self-silencing makes people feel alone, alienated and even physically ill. <\/p>\n\n\n\n

Entertainment can help, he said, by writing the truth into the background of stories \u2014 not by lecturing, but by layering it in. There was definitely an awareness of the perils of a scripted inclusiveness that feels fake, pedantic and turns people off. But good writers can make good news into good stories, as many speakers reminded the audience throughout the day. An example of this might be a family show with members who love each other, even as their views about climate change differ. It could be a trans character who is just part of the story and having a joyful time. It could be a show about the immigrant dishwashers and cooks at a restaurant in L.A. \u201cYour brain treats these characters as the in-group,\u201d Rose said, and thus starts to see the reality of our nation as more inclusive and gentle, rather than the divided, black-and-white, us-versus-them vision that is so common on social media and promulgated by the current administration.<\/p>\n\n\n\n

Rose pointed to the Velvet Revolution in the former Czechoslovakia as an example that giving people space to express their true selves toppled 41 years of one-party communist rule. I found it heartening to think that poetry readings \u2014 or in our case, more nuanced shows to stream at night \u2014 could save our democracy. But still, it\u2019s hard to imagine a world where reporting doesn\u2019t play an important role by uncovering new facts that, over time, shape new narratives.<\/p>\n\n\n\n

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